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Book Cover
BOOK
Author Peterson, Richard L., 1972-
Title Inside the investor's brain : the power of mind over money / Richard L. Peterson.
Publication Info. Hoboken, N.J. : J. Wiley & Sons, Inc., c2007.
Description xxi, 392 p. : ill. ; 24 cm.
Series Wiley trading
Bibliography Includes bibliographical references (p. 331-367) and index.
Contents Foundations: the intersection of mind and money -- Markets on the mind: the challenge of finding an edge -- Brain basics: the building blocks -- Origins of mind: expectations, beliefs, and meaning -- Neurochemistry: this is your brain on drugs -- Feelings and finances -- Intuition: the power of listening to your gut -- Money emotions: clouding judgment -- Joy, hope, and greed: hooked on a feeling -- Overconfidence and hubris: too much of a good thing -- Anxiety, fear, and nervousness: how not to panic -- Stress and burn-out: short term pleasure, long term pain -- Love of risk: are you trading or gambling? -- Personality factors: what are great investors like? -- Thinking about money -- Making decisions: the effects of probability, ambiguity, and trust -- Framing your options: seeing the world in black and white -- Loss aversion: cutting losers short and letting winners run -- Time discounting: why we eat dessert first -- Herding: keeping up with the Jones? -- Charting and data mining: reading tea leaves -- Attention and memory: what's in a name? -- Age, sex, and culture: risk-taking around the world -- In practice -- Emotion management: a balancing act -- Change techniques: going deep -- Behavioral finance investing: playing the players -- Glossary.

Copies

Location Call No. Status
 Main Stacks  332.6019 P442in  CHECK SHELVES
LC subject heading Investments -- Psychological aspects.
ISBN 9780470067376 (cloth)
0470067373 (cloth)